The Zvelle brand embodies the values and distinct style of its founder, Elle AyoubZadeh. A veritable global citizen, Elle hails from Iran, and has lived in Dubai, New Zealand and Australia before moving to Toronto, where she currently resides.
Elle’s passion for culture, travel and craftsmanship has taken her to many corners of the globe during her career in international finance and luxury retail. She looks at the world with an international lens, which plays a big part in everything we do at Zvelle.
Elle is passionate about creating beautiful products that are brought to life by artisans worldwide. These products shape their own unique story when they are enjoyed by the cosmopolitan women who wear them.