An Iconic Shoe for An Historic Occasion
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An Iconic Shoe for An Historic Occasion

We are honoured that Madame Sophie Grégoire Trudeau chose to wear Zvelle on her first official visit to Washington, DC!

Effortlessly stylish and a great champion of women’s issues, we can’t think of a better person to walk in our shoes. Ms. Grégoire Trudeau looked beautiful at the state dinner in a pair of AVA heels custom-made using the same purple fabric as her Lucian Matis dress.

With winged detailing, pointed toe and curved sides, the AVA is our highest heel and an iconic choice for this important occasion. Designed for Madame Sophie by Zvelle Founder and Creative Director Elle AyoubZadeh, the shoes were handcrafted in Brazil just one week before the event.

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Zvelle In Japan
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Zvelle In Japan

Once again we’re thrilled that Madame Sophie Grégoire Trudeau chose to wear Zvelle on her visit to Japan for the G7 summit!

There was a lot of global buzz about Canada’s power couple and Madame Sophie showed her continued support of homegrown talent by wearing Canadian designs, head to toe. At each appearance she was stylish, sophisticated and totally on point.

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Blue Lantern as Pink Cube
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Blue Lantern as Pink Cube

When I was first developing Zvelle, I used the code name ‘blue lantern’ inspired by a gift my boyfriend gave me in support of Autism Awareness. My younger brother, Amir, has an intellectual disability with autistic tendencies so this is a cause that has always been close to my heart. Amir is my biggest source of strength and the blue lantern always reminded me that whatever I was building, I wanted to support causes that I strongly believe in.

It is with this in mind that I’m thrilled to announce that $10 from every Zvelle shoe sold will support the most urgent needs of Women’s College Hospital Foundation (WCHF). Women’s College Hospital is a hub of collaboration in research, clinical care and education.

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